A collaboration with Canadian artist Rachel Cameron to illustrate the newly opened IKEA Halifax and highlight the sustainability features of the store. As the country's most sustainable IKEA store, it is the first to be LEED-certified, features charging stations for electric vehicles, solar panels on the roof, a solar wall on the side of the building and water conserving plumbing fixtures.
Iconic elements from the wall illustration were carried over as part of a campaign for co-workers to create enthusiasm during the build up and celebrate the grand opening.
Hello Halifax
Year: 2017
Role: Project manager
Illustrator: Rachel Cameron