A visual identity designed for the annual IKEA Kick-off event has a carefully crafted menu of communication assets for stores around the world.

Bold colours, reflecting a modern Scandinavian expression, were combined with a grid layout to convey the Storage theme of the event. A simple typographic approach and a mix of life-at-home images highlights common storage problems, with the tagline 'We've got you', positioning IKEA as an enabler for a better life.