Iconic faves, NEW VIBES
Year: 2022
Role: Concept for iconic products , graphic design, copywriting, store strategy
Inspired by the visual identity of the IKEA Festival for Milan Design Week, this concept celebrates the most iconic products at IKEA. These designs have stood the test of time and remain relevant decades after their creation. The concept highlights their timeless attributes and showcases the new stories they have to tell. Old heroes, new ways!
Colourful, bold and big on simplified messages, the aim is to expand customer base by appealing to a younger audience and increase visitation.
Democratic design Launch
Year: 2022
Role: Concept for iconic products , graphic design, copywriting, store strategy
This exhibition inspired area showcases the five IKEA pillars of democratic design. Ten products were selected, each representing one of the five pillars, accompanied by a story that highlight the product's benefits.
A striking wall graphic encircles the area, displaying vibrant, filter-enhanced images that turn the products into unique works of art and establish a visual connection with the IKEA Festival identity.
